Texture Paints Market Analysis 2024 Opportunity, Top Manufacturers, Current Trends, Forecast 2032

The Texture Paints Market has been witnessing significant growth over recent years, driven by the increasing demand for innovative architectural designs and finishes. These paints, which offer a textured finish on walls and surfaces, are becoming a preferred choice in both residential and commercial spaces. Homeowners and designers alike are opting for texture paints to create unique, durable, and aesthetically pleasing finishes. In this blog, we will explore the key factors driving the growth of the texture paints market, the benefits of these paints, the various types of texture paints available, and the emerging trends shaping the future of this dynamic market.

The Texture Paints Market Size was valued at USD 13.05 Billion in 2023. The Texture Paints industry is projected to grow from USD 13.63 Billion in 2024 to USD 18.88 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.4% during the forecast period (2024 - 2032).

What Are Texture Paints?

Texture paints are a specialized type of decorative coating applied to walls and surfaces to create a textured, three-dimensional finish. Unlike conventional paints that provide a flat and smooth finish, texture paints can create a variety of surface patterns, such as stippling, splattering, or rough finishes. These paints can mimic the appearance of materials like stone, wood, and marble, adding depth and dimension to walls and ceilings. Texture paints come in a variety of formulations, including acrylic-based, cement-based, and spray-based paints, each offering distinct characteristics and benefits.

Drivers of Growth in the Texture Paints Market

Several key factors are driving the demand for texture paints globally. These include:

Aesthetic Appeal: Modern architecture increasingly emphasizes creative and visually appealing designs. Texture paints allow designers and homeowners to explore different looks and finishes, from subtle patterns to bold, dramatic effects. The wide range of available textures helps in enhancing the aesthetic appeal of interior and exterior spaces, making them a popular choice for both residential and commercial buildings.
Durability and Low Maintenance: Texture paints are known for their long-lasting durability, especially when compared to traditional flat paints. Their thicker composition makes them more resistant to wear and tear, stains, and minor cracks in the surface. This durability has contributed to their growing demand in high-traffic areas such as schools, hospitals, and commercial buildings. Additionally, texture paints require less maintenance, as they tend to hide dirt and imperfections more effectively than smooth paints.
Rising Consumer Spending on Home Improvement: As disposable incomes rise, especially in developing countries, consumers are increasingly spending on home renovation and improvement projects. The trend toward DIY (do-it-yourself) projects has also fueled the demand for texture paints, as they are relatively easy to apply and offer transformative results at a lower cost than other decorative options such as wallpaper or tiles.
Sustainability and Eco-friendly Options: The global focus on sustainability has led to the development of environmentally friendly texture paints that contain fewer volatile organic compounds (VOCs). These low-VOC formulations reduce harmful emissions and contribute to healthier indoor air quality. Manufacturers are also focusing on producing water-based texture paints that are non-toxic, biodegradable, and safe for the environment, further driving their adoption in green building projects.
Technological Advancements in Paint Formulation: Advances in paint technology have resulted in the development of new texture paint formulations that are easier to apply, quicker to dry, and more resistant to moisture and UV damage. This has expanded the range of applications for texture paints, including exterior facades that require high durability and protection from weather elements.

Types of Texture Paints

Texture paints come in several different types, each offering unique visual and functional properties:

Acrylic Texture Paint: This is the most common type of texture paint, made with an acrylic polymer base. It is easy to apply, dries quickly, and provides excellent adhesion to various surfaces. Acrylic texture paints are water-resistant and durable, making them suitable for both interior and exterior applications.
Cement-based Texture Paint: This type of texture paint contains cement as the primary ingredient and is ideal for creating rough, rustic finishes. It is typically used in exterior walls due to its high durability and weather-resistant properties. Cement-based texture paints are also popular for creating faux stone or brick effects.
Spray Texture Paint: As the name suggests, spray texture paints are applied using a spray gun, creating a stippled or popcorn effect. This type of texture paint is often used on ceilings to cover imperfections or create an acoustic barrier. It is also commonly used in commercial buildings where a fast and efficient application process is required.
Roll-on Texture Paint: This type of paint is applied using a roller, and different patterns can be achieved depending on the type of roller used. Roll-on texture paints are ideal for DIY projects, as they are easy to apply and provide a uniform finish.

Emerging Trends in the Texture Paints Market

Customization and Personalization: Consumers are increasingly seeking customization in their home décor, and texture paints offer a versatile way to achieve personalized designs. Manufacturers are introducing texture paint kits with various tools that allow users to create unique, custom textures tailored to their preferences.
Smart and Functional Textured Coatings: Beyond aesthetics, the market is seeing the rise of functional texture paints with properties such as anti-bacterial, heat-reflective, and moisture-resistant finishes. These paints not only enhance the appearance of a space but also offer additional protective benefits, making them suitable for use in hospitals, kitchens, and bathrooms.
Increased Use in Commercial Spaces: Texture paints are gaining popularity in commercial spaces such as hotels, restaurants, and offices, where businesses aim to create visually striking interiors that leave a lasting impression on customers. The ability to create distinctive textures and patterns helps businesses reinforce their brand image through design.

MRFR recognizes the following Texture Paints Companies - Asian Paints (India),,Nippon Paint Holdings Co., Ltd. (Japan),,Berger Paints India Limited (India),,PPG Industries, Inc. (U.S.),,The Sherwin-Williams Company (U.S.),,Hempel A/S (Denmark),,Kansai Paint Co., Ltd (Japan),,Jotun A/S (Norway),,Axalta Coating Systems Ltd. (U.S.),,The Valspar Corporation. (U.S.),,S K Kaken Co., Ltd. (Japan),,Kelly-Moore Paints (U.S.),,(Australia),,Anvil Paints & Coatings, Inc. (U.S.),,Crown Paints (UK), and,Specialized Coating Systems (Pty) Ltd (South Africa).

The texture paints market is poised for continued growth as consumers increasingly prioritize both aesthetics and functionality in their interior and exterior designs. With advancements in paint technology, a growing focus on eco-friendly products, and the rising popularity of DIY home improvement projects, texture paints are set to become an essential component of modern architectural design. Whether used to create subtle, refined finishes or bold, dramatic effects, texture paints offer endless possibilities for transforming spaces into visually stunning environments.