The Air Fresheners Market was valued at USD 10.5 billion in 2022 and is projected to reach USD 16.29 billion in 2032, experiencing a steady growth at a CAGR of 5% throughout the forecast period. The increasing desire among consumers for pleasant aromas and a clean atmosphere has led to a rising trend in the usage of air fresheners in recent years.

This trend is especially noticeable in emerging economies where the middle class is growing, and individuals have more disposable income to invest in home furnishings and personal hygiene products. Consequently, the demand for air fresheners has surged in both residential and commercial sectors.

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Top Profiled Companies:

• Procter & Gamble Co.
• SC Johnson & Son Inc.
• Reckitt Benckiser Group Plc.
• Church & Dwight Co. Inc.
• California Scents
• Farcent Enterprise Co. Ltd.
• Henkel AG & Co. KGaA
• Kobayashi Pharmaceutical Co. Ltd.
• Godrej Consumer Products Limited
• Air Wick (RB)

Drivers of Air Fresheners Market

• Growing Awareness of Indoor Air Quality: With increased awareness of the importance of clean and fresh indoor air, consumers have become more conscious about eliminating unpleasant odors and creating a pleasant environment at home, in the office, or in the car. Air fresheners offer a convenient solution to mask or neutralize unwanted odors, driving their demand.
• Rising Urbanization and Population: Rapid urbanization and an increasing global population have led to higher demand for air fresheners, especially in densely populated areas where pollution, cooking smells, and other odors can be more prevalent.
• Changing Lifestyles and Home Decor Trends: Modern lifestyles often involve spending more time indoors, and homeowners seek products that enhance their living spaces. Air fresheners, especially those with appealing scents and attractive designs, cater to this demand and can complement home décor.
• Technological Advancements: Advancements in technology have led to the development of innovative air freshener products, such as automated diffusers, smart air fresheners, and long-lasting scent solutions. These technological improvements have widened the market's appeal and driven sales.

Key Regional Markets Covered in the Report:

• North America (U.S.A., Canada, Mexico)
• Europe (Italy, U.K., Germany, France, Rest of Europe)
• Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
• Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
• Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Further market segmentation

Product Type Outlook:

• Sprays
• Electric
• Gel
• Others

End-Use Outlook:

• Residential
• Commercial
• Industrial

Key Takeaways of the Global Air Fresheners Market Report:

• A comprehensive overview of the global Air Fresheners industry.
• Accurate market projections in terms of market size, share, and volume.
• Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
• Deep-dive analysis of the upcoming market trends.
• Qualitative and quantitative analyses of the global Air Fresheners market.
• Elaborate study of the leading regional markets in the global Air Fresheners market.
• Complete overview of the market’s competitive landscape.
• Brief look at the company profiles and portfolios.

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