Social media trends in the UAE

The six-year-old Arab Spring in the Middle East marked a new age of social media trends and newsgathering, with Twitter utilized to find, spread, and verify stories. Six years later, social media usage has only increased, with the UAE in particular experiencing a digital boom.

The number of brands willing to go digital and make the most of it has increased, giving digital agencies and specialists a boost. Aside from that, a rising number of bloggers and influencers, sometimes known as internet celebrities, are establishing their own digital identities.

The social media world evolves frequently and quickly. Because of this, agencies, businesses, and influencers must stay current and use the changes to their advantage.

Here are five social media trends that had a significant impact in 2018 and will affect the year ahead.

Social media advertising

Brands expect to continue their ever-increasing usage of social media and native advertising, as the digital ad spend narrowly outpaced the TV ad spend the previous year. Putting it to good use can give the appropriate information to the right people at the right time. This is likely to significantly increase customer engagement and brand reach. The appeal stems from the ability to monitor and measure performance on a digital platform and, as a result, execute accordingly.

Influencer Marketing

Bloggers and vloggers, often known as internet celebrities, are the new trendsetters for 2018. Digital influencers not only serve as brand ambassadors for products and services, but they also heavily influence, inspire, and motivate their followers and subscribers to utilize the advertised products and services, which appears to be effective thus far.

Huda Kattan, an Iraqi-American beauty blogger and makeup artist and now Dubai-based entrepreneur, is the world's highest-paid social influencer, with 29.1 million Instagram followers. According to the first Instagram Rich List, she charges $18,000 for each sponsored post.

Online-offline experience integration

Today's consumer has evolved; his heartbeat alternates between being online and offline. Therefore, in 2018, it's crucial to enhance and merge online and offline experiences to deliver a superior user experience. Its prime example could be Alibaba, the world's largest e-commerce platform, which has strived to connect online and offline touchpoints. They improved the user experience, which resulted in greater sales.

Augmented Reality

Augmented reality is the next big thing in digital; while it is still in its early stages, numerous brands have begun to employ it to improve customer experiences. This technology will define and affect how we dress, the products we use, and the advertisements we see on a regular basis. Coca-Cola was one of the few brands to try it in their Chinese New Year ad. Estee Lauder followed suit, allowing their fans to experiment with makeup in a video via Facebook Messenger.

AR is the most engaging type of advertising, increasing the likelihood of top-of-mind recall.

Video Content

Video is king, and the Middle East loves it. According to research, the region has the second-greatest internet video audience after the United States. The expanding popularity of Snapchat, Instagram Stories, IGTV, Facebook Live, and the growing number of YouTubers provide confirmation. According to a report, 80% of internet users prefer to watch a video rather than read a blog article. Digital marketers and companies must make more compelling videos for their products and services in order to maximize the effectiveness of this social media marketing strategy.

Stay in contact with BM Marketing, a digital marketing and social media management company in Dubai, to stay up-to-date on new concerns in the digital industry. If you have any questions, need assistance, or are looking for a digital marketing agency in Dubai, please contact us immediately!. For additional updates, please like us on Facebook and follow us on Twitter and LinkedIn.