Hair Relaxer Market Industry Trends, Business Overview and Forecast 2030

In 2021, the global hair relaxer market exhibited significant growth and is projected to maintain a steady revenue CAGR throughout the forecast period. This growth can be attributed to several factors, including rapid urbanization, the improvement of living standards in developing countries, the increasing popularity of experimenting with trendy hairstyles, and the growing demand for converting curly hair into smooth, soft, and straight hair. Hair relaxer is a cream or lotion that chemically relaxes natural curls, thereby reducing curls by breaking the hair strands and altering the hair texture. Thio relaxer, alkaline and lye relaxer, no-lye relaxer, and down perm are the most commonly used hair relaxers. Women with curly hair often opt for hair relaxing treatments to eliminate frizz and strong curls.

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Top Companies Operating in the Global Hair Relaxer Market Report:

Luster Products Inc.
Henkel AG & Co. KGaA
Procter & Gamble
REVLON
Epitomi Technology Inc.
Softsheen-Carson
Mega Growth
L'Oréal S.A.
Unilever
Croda International Plc
Jotoco Corp.
Avlon
Matrix
Pureology Ltd.
African Pride
Redken
Vasa Global Cosmetics
Daxal Cosmetics Private Limited

Restraints of Hair Relaxer Market

Health Concerns: Hair relaxers often contain strong chemicals, such as sodium hydroxide or calcium hydroxide, which can potentially damage the hair and scalp if not used correctly. Consumers are becoming more conscious about the potential health risks associated with these chemicals, leading to a decline in demand for hair relaxers.
Shifting Consumer Preferences: The beauty and hair care industry has witnessed a significant shift towards embracing natural hair textures and promoting overall hair health. This shift in consumer preferences has led to a decrease in demand for hair relaxers, as more people are choosing to embrace their natural curls or opt for alternative methods of straightening, such as heat styling tools or protective styles.
Rise of Natural Hair Movement: The natural hair movement has gained momentum in recent years, encouraging individuals, particularly those with African heritage, to embrace their natural hair texture and avoid using chemical relaxers. This movement promotes self-acceptance and encourages people to prioritize the health and well-being of their hair, which has impacted the demand for hair relaxers negatively.

Key Regional Markets Covered in the Report:

North America (U.S.A., Canada, Mexico)
Europe (Italy, U.K., Germany, France, Rest of Europe)
Asia Pacific (India, China, Japan, South Korea, Australia, Rest of Asia Pacific)
Latin America (Chile, Brazil, Argentina, Peru, Rest of Latin America)
Middle East & Africa (Saudi Arabia, U.A.E., South Africa, Rest of Middle East & Africa)

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Further market segmentation

Type Outlook (Revenue, USD Billion; 2019-2030)

Thio Relaxer
Alkaline and Lye Relaxer
No Lye Relaxer
Down Perm

Distribution Channel Outlook (Revenue, USD Billion; 2019-2030)

Direct Sales
E-commerce
Retail Shop
Hypermarkets
Supermarkets
Specialty Stores
Wholesale Stores
Others

Application Outlook (Revenue, USD Billion; 2019-2030)

Commercial Use
Home Use

Key Takeaways of the Global Hair Relaxer Market Report:

A comprehensive overview of the global Hair Relaxer industry.
Accurate market projections in terms of market size, share, and volume.
Thorough study of the global market dynamics, such as major market revenue growth drivers, opportunities, threats, challenges, restraints, and future growth avenues.
Deep-dive analysis of the upcoming market trends.
Qualitative and quantitative analyses of the global Hair Relaxer market.
Elaborate study of the leading regional markets in the global Hair Relaxer market.
Complete overview of the market’s competitive landscape.
Brief look at the company profiles and portfolios.

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